Sift flour into a bowl and add a pinch of salt.

Add 2 tbsp sugar, 5 tbsp softened butter, and the egg to the flour.

Heat 2/3 cup milk in a saucepan.

Add yeast to warm milk and stir until dissolved.

Pour yeast mixture into flour mixture.

Mix and knead until a smooth dough forms.

Cover the bowl and let it rest in a warm place for 30-40 mins.

Mix the remaining sugar with cinnamon in a bowl.

Preheat oven to 400°F (200°C).

Roll out the dough on a floured surface into a 24 x 12 inch rectangle.

Cut the rectangle in half to create two 12 x 6 inch pieces.

Place both halves on baking sheets lined with parchment paper.

Melt the remaining butter in a small saucepan.

Spread cherry jam over the dough rectangles.

Dust with a third of the cinnamon sugar mixture.

Fold one long side of the dough over about 2 inches.

Fold the opposite long side over about 2 inches, leaving a jam-filled center.

Brush the dough with the melted butter.

Dust with the remaining cinnamon sugar.

Bake in the preheated oven for about 15 mins.

Allow to cool on a wire rack.

Mix icing sugar with the remaining milk to make icing.

Drizzle the icing over the strudel.

Allow the icing to cool and set.

Cut each half into 7 strips.

Serve and enjoy!